dcactiv - Creative Tech for Brands


At dcactiv we combine insight, design and tech to help brands Win At Retail by digitising commercial capability across 6 pillars. Underpinning these capabilities is activstore, a unique ecosystem of B2B Apps designed around our client’s commercial priorities.

Win with shoppers, retailers and employees


Global network of experienced shopper, category marketing and insight talent.


Working with customer marketing teams to imagine the Perfect Store of today, tomorrow and the future.


Delivering world-class immersive research to understand how to influence purchase quicker and cheaper than ever before.


Delivering interactive and multi-media content for key customer meetings.


Design and execution teams delivering engaging and innovative physical and digital shopper activations.


Highly innovative and engaging gaming based eLearning platforms.



dcactiv has developed a unique content first ecosystem of NextGen immersive and interactive B2B VR Apps for Customer Marketing, Brand and Sales teams. Under the banner of activstore and incorporating arguably the industry’s best 3D retail environments and CG products, each App is beautifully designed, cost effective, easy to use, robust and function rich to empower the business user, achieve better commercial results and more engaging user experiences.

Next level innovation in Sports activations

Headed up by Jason Gardener MBE - Olympic, World, European and Commonwealth Champion sprinter. Jason is the current President of UK Athletics and a retained consultant at Manchester City Group. Previously he sat on the board of the London Marathon Charitable Trust.

Jason has worked with Red Bull, Puma and Oakley, and has extensive experience developing sponsorship strategies, ambassador recruitment, stakeholder engagement and brand activations.

dcSPORT works with federations, event organisers and brand owners around bid support, interactive PlayBooks, view from my seat ticketing support, stadium modelling, fan event Apps, digital programmes, physical and digital brand event activations and volunteer & officials training Apps.

Disrupting the world of travel retail

Headed up by Alan Brennan, with over 25 years’ experience in global travel retail, including 19 years in senior international commercial roles at Nestlé ITR. Alan, has led a number of industry firsts, with breakthrough innovation on how to convert more shoppers into buyers by leveraging cutting edge technology combined with insight and category management best practice.

dcGTR works with retailers, brand owners, airport operators and trade associations to unlock the DNA on what drives greater shopper purchasing behaviour. From tender support, interactive PlayBooks, store design, modelling and testing, store checker operational Apps, ambassador training, continuous development and compliance Apps, physical and digital brand activations.

Platforms and delivery

Our tech works on or offline across all platforms. We deliver via Microsoft Cloud and provide 24/7/365 support.



VR Headset

Microsoft Azure


Imperial Brands

Get in touch

Ready to talk about a new project? Drop us an email and we’ll get right back to you.

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